TikTok is introducing a updated setting that permits them to reduce the quantity of AI-made content appearing in their feeds. This step comes as the company disclosed that it now features over 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the next few weeks before a global launch. This shift coincides with a surge in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
Recent reports that almost 10% of the most rapidly expanding content creators on a popular video site exclusively feature clips produced artificially. A large amount of this output is deemed “AI slop”, a phrase for substandard, factory-style content that is frequently absurd or surreal.
Based on user feedback that numerous viewers like content produced via AI tools, from AI artwork to informative clips, and we aim to offer the community the option to adjust the amount of that, according to their own choices,” stated a platform representative.
Scale of AI Content
The service disclosed that there are now over a billion videos on its network identified as AI-generated. In total, in excess of 100 million pieces of content are uploaded to the app daily, making AI content a limited part of its overall inventory.
User Control Features
Members will be able to reduce or increase the level of AI content they watch by opening the “manage topic” setting in the platform and selecting AI-made media. Additional categories that are already be controlled under the setting cover politics, fashion, beauty, and dance.
Platform Guidelines
Its policies mandate creators to label “realistic” artificially created content, and it bans dangerous AI impersonations of well-known individuals or crisis events. Any realistic AI video that is not labeled can be taken down under its user guidelines.
Furthermore, the app will from now on add an AI-generated tag to content produced via its built-in AI features, or identified by an collaborative effort for identifying artificial media. This step is intended to stop users from trying to bypass the tagging system.
Responsible AI Funding
The company is additionally establishing a two million dollar AI literacy fund for specialists and institutions to develop informative material about using AI responsibly. This project will support non-profit groups specializing in educating programming and robotics.
Content Safety Approach
The video-sharing app has defended its moderation strategy, amid discussion over plans to make redundant hundreds of safety staff in Britain. The company is expected to cut hundreds of positions in its user protection division in its British office, with labor groups and digital protection specialists raising concerns that humans are being replaced by machine-led review.
A company official stated that people-led review would remain essential, but automated tools can protect employees by removing the most graphic content ahead of it gets reviewed by people. The company reported a significant reduction in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to keep the platform safe,” she said. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a significant AI assistance is really helping us process content quickly.”
